IT IS TIME TO TURN IT AROUND

Radio stations have traditionally focused on outbound sales – and they’re very good at it. Outbound sales pitches are effective and highly profitable but they’re also costly, time-consuming and resource-intensive. And there’s a limit to how many new or existing customers your sales team can physically call on.

But stations place little or no importance on inbound sales – and that’s the opportunity they’re missing. What if the customers were to chase you? What if you could generate inbound revenue instead of just outbound? That would completely change your sales performance.

  • OUTBOUND

    Outbound is most effective for selling to high-value clients and regular advertisers – it's more personal and targeted but requires more time and effort.

  • INBOUND

    Inbound, on the other hand, is most effective in selling to first-time clients and attracting new business - it’s less targeted but is very time- and cost-efficient.

  • BOTH

    A station that has both an outbound and an inbound sales strategy will capture the greatest share of revenue. Leave it to us to be your inbound sales department.

IT’S A MATTER OF TIME

Imagine these problems solved for you.

Inbound Media Sales have a library of solutions that solve every one of the above challenges.

  • BrandPlan is a branding product – but not just a standard branding product. Branding done strategically.

  • StarterPlan is an introduction to radio product. Attract brand new advertisers with a compelling risk-free offer.

  • ActionPlan is a series of call to action campaigns with added value benefits to ensure advertisers get results.

  • NewsPlan is a foreground advertising product that ensures premium exposure and increases yeild.

  • SponsorshipPlan generates revenue without inventory. A powerful short-term revenue generator.

THE PROBLEM IS YOUR TIME

This month, this quarter, all your efforts will go into chasing your budget. If your forecasting predicts a shortfall, the emphasis must be on grinding every cog in your organisation to optimise performance. You don’t have time to pivot, create, innovate, trial, or fail, and that’s where we come in.

Proven inbound media sales strategies that generate brand new revenue streams without impacting your sales teams’ activities at all.

“Let us sell the time you can’t sell without using the sales time you don’t have.”

BETTER STILL

  • You don’t pay for our time

  • Your cost of sale will most likely remain the same

  • No ongoing fees or commissions

  • This is additional revenue without additional costs

  • And your Account Managers will still receive commissions on all sales.

IT’S TIME FOR A PARADIGM SHIFT

 

As passionate radio people, our focus is in taking radio away from a commodity-driven spot rate model. Radio is an extremely cost-effective advertising solution, it’s time we presented it differently. Here are a number of the benefits IMS brings with all its products.

  • The proprietary Maximum Impact Scheduling Formula. It’s the most effective radio scheduling tool currently available. It combines both quantitative and qualitative scheduling techniques based on revolutionary performance metrics, creative spot placement and over 100 years of radio experience. To put it bluntly, we know what works.

  • Inventory Efficiency Scheduling System to control availabilities for IMS inbound products.

  • A targeted Prospect Profiler lead generation system that captures the right data from the right prospects, providing you with highly qualified new business leads. 

  • An exclusive multimedia conversion strategy that converts casual curiosity into confirmed commitment.

  • An on-air Power of Radio campaign to convince advertisers of the benefits of radio.

  • An Investment Prospectus instead of a sales brochure.

  • Self-evaluation Advertiser Score Card (for both Branding and Call to Action adverts) to calculate Share of Voice Efficiency.

  • A series of educational tools for advertisers on how to get better results on radio.

  • And, most important, a monthly Impact Analysis report is sent to advertisers (showing Total Impacts, Unique Impacts and Cost per Impact). Performance metrics that bring radio into line with digital advertising analytics.